Skip to main content

IDEAS. VALUE. RESULTS.

Citrya means “Brilliant” and that’s how they aspire to be – the people at Citrya believe that the marketplace is crowded with solutions and products each solving a specific or a particular class of problems. Not all of them help “Make life easier” and their endeavor is to find those gaps and create dramatic value that will enhance the utility of the ecosystem of existing products exponentially. 




Okay, yes, that sounds intense and confusing possibly, but to crystallize it, they are in search of solving and innovating in small, but dramatic ways and are humble enough to acknowledge that they don’t aspire to create the next path breaking invention in human history, although they would love it if they could actually prove their humility wrong!
Below is a short excerpt from the interaction we had with Mr. Krishna Mitter CEO of Citrya Innovations.

 How long you've been in this business??

After over 17+ years in a multi-national, we started a business to live our dreams. It’s a year and a half young, but the journey has enriched us manifold than the duration. When we (my co-founder Umadevi Santhanam and me) found synergy in what we wanted to achieve; Citrya took flight.

How did the idea for your business come about?

We were able to create a brand new product from India and it became a world-wide selling proposition with a multi-national environment. This taught us what a business is. We looked inward at how we could impact the Indian eco-system with our product expertise. We started building complex technologies, then realized India is growing and then hit upon the need for personal identity that many of us yearn to build. The ubiquitous business card is centuries old and we felt that bringing it to the digital age not only provided a big benefit but also is the seed for much greater social achievements. That’s when we started iEmerge – a Digital Card service <link to http://iemerge.citrya.com > and also provided an ability to create FREE cards so its accessible to all.

What have been some of your challenges/failures, and what have you learned from them?

As with any technologist, we started our path with a complex technological infrastructure. We quickly realized that we were ahead of the adoption curve. You realize then that the path is not something that can be defined and executed, but what is most important is adaptation. If there is only thing we learnt, we learnt to adapt, to listen to the voice of our customers and to never build so much affection to your product that you stop listening to the outside world. We are what we are because of our customers and their involvement in making us successful.

We also required an office space where we could meet our corporate customers, have a private space for the team and not have to bother about logistical facilities. In short, we wanted to run the business with everything else taken care of. We searched, shortlisted 10 places, and found Golden Square at the right time. The location, clean and vibrant private spaces, meeting facilities and private office configuration met our requirements precisely. However, what differentiated Golden Square in my mind was the extremely professional staff, delegated authority that enabled quick decisions and the sensitivity to the business requirements.

What is your favorite aspect of being an entrepreneur?

My favourite aspect is the ability to impact people lives and create change. A year back, I would have thought that a business card is trivial, but today, when I see so many people using the cards to build their identity, their reputation and brand their business listening to their customers through analytics we create, it is immensely satisfying. Entrepreneurship is not about creating the next big technology, it is about ‘Making Life Easier’ for people through technology, simple or complex!

Do you have any advice/suggestion for budding entrepreneurs?

Simple! Entrepreneurship is about conquering fear. Lots of people will tell you that this path is difficult. Make no mistake, they are right. But dreams are never easy, but if you dared to dream, garner the strength to listen to and learn from the advice you receive and not be discouraged by it! That will ensure you live your dream and not someone else’s!

Comments

Popular posts from this blog

The Serendipity Mixer at Golden Square

Serendipity: The unexpected good luck

Introducing the Mixer at Golden Square, a platform to meet like-minded people with similar interests, well it is all about Serendipity! How interesting could it be to make new discoveries that might lead to new opportunities and eventually to friends and collaborations? Yes, it is a lot of fun to share, connect and grow.
To give serendipity a nudge Golden Square is allocating spaces in terms of business interests and hobbies, the idea is for people who share common passions get in touch with others and explore the corners of new business opportunities.
We also have a space to share your pitch to Golden Square team so that we can connect you to Golden Square members who might need your products or services. Golden Square Team actively facilitates these connections to help Golden Square members get more done quickly.
If you would like to block a topic which you would like to coordinate go ahead and block a space while registering.
Date:- 6th April (Thu)
T…

Will I miss my flight?

To most of the city, it was just another day. Work went on at the Vittal Mallya Road branch of Golden Square just as usual, despite the sudden showers. The construction work at UB City blocked the roads, as it had for weeks now, but this didn’t hinder the flow at Golden Square Serviced Offices. Even lack of parking space had a quick fix in their hands. Mani was given a car to use as a shuttle, driving people to and from Cubbon Park, where ample parking space was available.


Yet, on this day, efficiency wasn’t the exact word of choice on the mind of one particular man. As I said, for most of the city, it was just another day, but for Mr. Bhaskar, this day was turning out to be a nightmare. Even though his flight would depart in about two hours, he was nowhere near the airport yet, not even on the road! He was still stranded at his office at Golden Square. You’d think that getting to the airport wouldn’t be the most difficult task in the world, and Mr. Bhaskar isn’t a sloppy man either. …

Golden square now at the Central Business District – Golden Square

Imagine our grandparents walked into any of our offices right now, they’d for sure wonder how we get any work done at all. A lot of successful organisations today work in a very different way from the firms of earlier days. Dress codes are non-existent, ‘Good morning Sir!’ and ‘Goodnight Ma’am’ have been replaced by ‘Hey Bud!’ and ‘See ya June!’ and long formal emails and meetings have given way to concise text messages passed on across chat groups on different social medias. However, the new generations of tech-savvy, internet-empowered employees have forced companies to modify or even eliminate policies that haven’t been touched for decades. But coming to the bigger picture, has any of this really managed to change the corporate workspace? And are these changes justified? We must say yes! Co-working spaces have brought in so much ease into the life of Millennials that working is now fun and innovative. Golden Square being one of the top co-working spaces across Bangalore is constantly …