Feb 12, 2015

IDEAS. VALUE. RESULTS.

Citrya means “Brilliant” and that’s how they aspire to be – the people at Citrya believe that the marketplace is crowded with solutions and products each solving a specific or a particular class of problems. Not all of them help “Make life easier” and their endeavor is to find those gaps and create dramatic value that will enhance the utility of the ecosystem of existing products exponentially. 




Okay, yes, that sounds intense and confusing possibly, but to crystallize it, they are in search of solving and innovating in small, but dramatic ways and are humble enough to acknowledge that they don’t aspire to create the next path breaking invention in human history, although they would love it if they could actually prove their humility wrong!
Below is a short excerpt from the interaction we had with Mr. Krishna Mitter CEO of Citrya Innovations.

 How long you've been in this business??

After over 17+ years in a multi-national, we started a business to live our dreams. It’s a year and a half young, but the journey has enriched us manifold than the duration. When we (my co-founder Umadevi Santhanam and me) found synergy in what we wanted to achieve; Citrya took flight.

How did the idea for your business come about?

We were able to create a brand new product from India and it became a world-wide selling proposition with a multi-national environment. This taught us what a business is. We looked inward at how we could impact the Indian eco-system with our product expertise. We started building complex technologies, then realized India is growing and then hit upon the need for personal identity that many of us yearn to build. The ubiquitous business card is centuries old and we felt that bringing it to the digital age not only provided a big benefit but also is the seed for much greater social achievements. That’s when we started iEmerge – a Digital Card service <link to http://iemerge.citrya.com > and also provided an ability to create FREE cards so its accessible to all.

What have been some of your challenges/failures, and what have you learned from them?

As with any technologist, we started our path with a complex technological infrastructure. We quickly realized that we were ahead of the adoption curve. You realize then that the path is not something that can be defined and executed, but what is most important is adaptation. If there is only thing we learnt, we learnt to adapt, to listen to the voice of our customers and to never build so much affection to your product that you stop listening to the outside world. We are what we are because of our customers and their involvement in making us successful.

We also required an office space where we could meet our corporate customers, have a private space for the team and not have to bother about logistical facilities. In short, we wanted to run the business with everything else taken care of. We searched, shortlisted 10 places, and found Golden Square at the right time. The location, clean and vibrant private spaces, meeting facilities and private office configuration met our requirements precisely. However, what differentiated Golden Square in my mind was the extremely professional staff, delegated authority that enabled quick decisions and the sensitivity to the business requirements.

What is your favorite aspect of being an entrepreneur?

My favourite aspect is the ability to impact people lives and create change. A year back, I would have thought that a business card is trivial, but today, when I see so many people using the cards to build their identity, their reputation and brand their business listening to their customers through analytics we create, it is immensely satisfying. Entrepreneurship is not about creating the next big technology, it is about ‘Making Life Easier’ for people through technology, simple or complex!

Do you have any advice/suggestion for budding entrepreneurs?

Simple! Entrepreneurship is about conquering fear. Lots of people will tell you that this path is difficult. Make no mistake, they are right. But dreams are never easy, but if you dared to dream, garner the strength to listen to and learn from the advice you receive and not be discouraged by it! That will ensure you live your dream and not someone else’s!

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