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Showing posts from February, 2015

IDEAS. VALUE. RESULTS.

Citrya means “Brilliant” and that’s how they aspire to be – the people at Citrya believe that the marketplace is crowded with solutions and products each solving a specific or a particular class of problems. Not all of them help “Make life easier” and their endeavor is to find those gaps and create dramatic value that will enhance the utility of the ecosystem of existing products exponentially.  Okay, yes, that sounds intense and confusing possibly, but to crystallize it, they are in search of solving and innovating in small, but dramatic ways and are humble enough to acknowledge that they don’t aspire to create the next path breaking invention in human history, although they would love it if they could actually, prove their humility wrong! Below is a short excerpt from the interaction we had with Mr. Krishna Mitter CEO of Citrya Innovations.   How long you've been in this business?? After over 17+ years in a multi-national, we started a business to live our