Oct 4, 2013

Inspiration from Nature- Basic Building Blocks for Scaling a Business.



What is the basic building block for your Business? Well before you answer that question lets take a look at nature.



You will notice that there is a spiral pattern getting repeated.











This pattern is drawn more precisely like this.




Notice how the spiral can go on till infinity. The ratio of the sides of the rectangle is 1.618 and is known as the Golden Number. It is called so because this pattern is found so often in nature. It is almost like a basic building block of nature.

Nature builds one tiny "fractal" with the Golden Number / Golden Ratio and replicates it for scale. The same principle can be used for scaling a business. Get the Golden Number for your business and then it scales. For Starbucks it is the combination of the good quality coffee, the ambiance etc. Once you get the right mix the business is ready to scale. For Google it is search and being a repository of all information. For LinkedIn it is connections. For Facebook it is friendships.

The Golden Number is the inspiration for the Golden Square Business Centre Logo.



One needs to get the basic building block right for creating a business which will scale. All the components just in the right proportion. Getting it right needs insight, work, luck, time. And all this happens when the business is small, when it needs to be nurtured and needs a home. Golden Square Business Centre is that home, a safe harbor and has been that for more than 1000 companies in Bangalore since it started in 1995. While we have helped our Customers get started and helped them in their growth, we are growing as well. In a few days the 4th Branch of Golden Square will be operational in JP Nagar Bangalore. 


Interested in the Golden Number or Phi?

Those of you who have read the Dan Brown's, Da Vinci Code will recall Phi.

Oct 1, 2013

Why no Gold colour in Golden Square Logo?

Some friends ask me why there is no Gold Colour in Golden Square logo. Well there are two reasons, one to do with the meaning and the other more practical to do with printing.

"Golden" in this case is referring to the Adjective:- "Marked by prosperity, creativity etc." as in, 'the Renaissance was a Golden Era.'

"Square" stands for a meeting place, similar to a Market Square, where transactions and business happens.

The first logo of Golden Square did have a little bit of Gold colour. However we ran into practical difficulties in printing signage and visiting cards. Gold is not an easy colour to print. So we decided to have only Blue and Black. Why Blue? Well that is another story all together.

Golden Square:- The place for business prosperity.

www.goldensquare.in