What is the basic building block for your Business? Well before you answer that question lets take a look at nature. You will notice that there is a spiral pattern getting repeated. This pattern is drawn more precisely like this. Notice how the spiral can go on till infinity. The ratio of the sides of the rectangle is 1.618 and is known as the Golden Number. It is called so because this pattern is found so often in nature. It is almost like a basic building block of nature. Nature builds one tiny "fractal" with the Golden Number / Golden Ratio and replicates it for scale. The same principle can be used for scaling a business. Get the Golden Number for your business and then it scales. For Starbucks, it is the combination of good quality coffee, the ambiance, etc. Once you get the right mix the business is ready to scale. For Google, it is searching and being a repository of all information. For LinkedIn it is connections. For Facebook it is f