How to Overcome Big Money and Competition Learning from my 24 year old Coworking Business An entrepreneur's musings on competition, big money, purpose and productivity at work. -Balaji Pasumarthy Creator- Joy at Work®, Golden Square Offices 24 years ago, I never would have imagined that I would be involved in a “Happening” business. A business that was on the forefront of culture and media. However thanks to WeWork, the Serviced Office/ Coworking Industry has gotten a lot of buzz and action. A burst of activity that I have been observing with fascination, amusement and also reflection. Despite Golden Square having served more than 4000 companies, including being the first office for Dell, McAfee, Mars and many others in India, I got into a deep introspection. My team and my friends have been asking me to put these thoughts down on paper, so here I go- It all began in 1995, when as a freshly minted entrepreneur, the concept of Serviced Offices or Business Centres cau